POKKALI

Online Marketplace Exchange for farmers to directly buy, sell and export traditional heirloom variety Pokkali seeds and rice. Internationally recognized WTO GI Tag and the NPOP Organic Farming Certification. Successful public-private partnership model for market placement of harvested crop and collaborations with Executive Chefs at premimum hospitality establishments as ambassadors of this iconic Pokkali rice and cuisine are driving rapid revival of this uniquely Kerala agricultural heritage. Only rice cultivated from traditional heirloom Chettivirippu and Cheruvirippu Pokkali seeds in the fully organic clay farms of coastal Ernakulam, Alappuzha and Thrissur districts are classified and authenticated as Pokkali Rice.