POKKALI

Project to market GI Tagged traditional Organic Certified Nutrient Rich Heirloom Pokkali Rice at competitive pricepoint upwards of Rs300-800/Kg for rice and Rs100-150/kg for seeds to reflect its unique value at par with Organic Basmati rice and equivalents. Only rice cultivated from traditional heirloom seeds in water logged Pokkali clay farms (not inland) of coastal Ernakulam, Alappuzha and Thrissur districts are branded as authentic Pokkali.